Privacy Policy

Last Updated: July 20, 2026

1. Introduction

Welcome to BeeLine Insight ("Company," "we," "us," or "our"). We are committed to maintaining robust privacy protections for our panel participants and website visitors.

This Privacy Policy explains how we collect, use, share, and safeguard data when you interact with our website (beelineinsight.com), download our background telemetry mobile software, or join our opt-in research panels.

Our operations are built on the core values of Explicit Opt-In Only, Total Transparency, Strict PII Removal, and Bank-Grade Data Encryption.

2. Information We Collect

Because our cross-app path detection software operates exclusively to measure retail media attribution and ad exposure, we purposefully limit the intake of traditional personal data.

A. Data Collected from Mobile Telemetry (The App)

When you join our opt-in panel and expressly authorize our software via Android’s Accessibility API, the application captures real-time on-device events:

• Ad Text Metadata: Text content currently rendered on the screen labeled or classified as an advertisement (WINDOW_CONTENT_CHANGED).

• User UI Interactions: Anonymous structural events indicating a user click on an ad or tracking element (VIEW_CLICKED).

• App Identification: The App_ID of the foreground application where the advertisement appeared (e.g., social media feeds, mobile gaming apps, news readers).

• Ad Network Properties: Information identifying the serving ad network, the deployment format (image vs. video), and the specific timestamp of exposure.

• Navigation Paths: The downstream sequence showing which cross-app e-commerce screens a user navigated to next (e.g., moving from a social ad into the Amazon App shopping funnel).

B. Information We Specifically Exclude (PII Stripping)

Our technology employs an automated local filtering layer that executes directly on your smartphone before any logs leave your device. We do not collect or store:

• Personal messages, emails, chats, or social media interactions.

• Passwords, banking credentials, credit card details, or financial accounts.

• Names, phone numbers, contact lists, or unassociated geolocation coordinates.

C. Information Collected via Our App (beelineinsight.com)

• Contact & Account Data: If you request a product demo or contact us directly, we collect your name, company email address, and any details you provide.

• Automatic Web Analytics: Standard non-identifiable web traffic metrics, including browser type, operating system, and domain referral URLs.

3. How We Use Your Data

BeeLine Insight compiles anonymized, clean ad logs to solve the digital media data gap and map non-linear user journeys. We use this telemetry to:

• Construct macro-level ad intelligence dashboards tracking ad frequency, trends, and popular format distributions across apps.

• Generate market research models outlining the conversion funnels from top-of-funnel awareness to final conversion points.

• Feed artificial intelligence modelling systems to build highly precise, aggregated consumer personas for audience activation platforms.

• Validate digital marketing and retail media buying efficiency for brand advertisers.

4. Legal Basis for Processing (For EU/UK Users)

If you reside within the European Union or the United Kingdom, our processing of your data is governed by the General Data Protection Regulation (GDPR). We process data under the following legal grounds:

• Consent: Your explicit, affirmative, and ongoing opt-in selection via our app settings and signed panel agreements. You retain the absolute right to toggle off accessibility permissions or withdraw consent at any time.

5. Sharing and Onwards Data Transfers

We do not sell, rent, or trade your personally identifiable data to third parties, as our core business model operates entirely on aggregated, anonymous telemetry logs. We share data only under the following conditions:

• With Strategic Partners: Aggregated, non-identifiable market insights are shared with audience measurement corporations, competitive ad-intelligence agencies, and global research hubs.

• Legal Protections: If explicitly required by applicable laws, subpoenas, or valid public authority requests to fulfil national security parameters.

6. Data Security and Retention

• Encryption: All telemetry logs passing from local devices to our cloud environment are fully encrypted both in transit and at rest.

• Minimization: Because personal information is filtered out locally at the device level, our centralized servers host only desensitized behavior streams.

• Retention Limits: Data is kept only as long as necessary to fulfill statistical market tracking models or as mandated by signed panel agreements.

7. Your Privacy Rights

Depending on your geographic location (e.g., GDPR or CCPA/CPRA frameworks), you may hold the following legal privileges regarding your data:

• Right to Access / Portability: The right to request copies of data logs associated with your panel account.

• Right to Erasure ("Right to be Forgotten"): The right to request that we delete your data histories and terminate your panel enrollment.

• Right to Object / Restrict: The right to limit how we process aggregate models derived from your device telemetry.

8. Changes to This Privacy Policy

We reserve the right to update this policy as we expand into multi-app setups and additional territories. Any adjustments will reflect an updated "Last Updated" date at the top of this document.